Content marketing is the only strategy that improves over time and is not affected by algorithm updates or social media updates. Your customers are looking for information to be educated to find a solution to their problems. If you are not answering the questions they are asking; they will find those answers on your competitor's website. Don't lose out on business and learn simple but effective content marketing strategies that will build trust with your clients and help you grow your business.
Alex is the VP of Sales & Marketing at Beacons Point, a leader of HubSpot User Groups, the host of the B2B Growth Marketer Podcast, and a collector of Kurt Vonnegut books and San Diego craft beer.